This a free tool from Google that allows you to easily create UTMs to track your website performance, such as referral traffic from social media campaigns and conversions from online ads. Campaign URL Builder :: /ga4/campaign-url-builder It is important to note that you must upgrade to Google Analytics 4 by July 1, 2023. Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Provided you set aside the time to explore and experiment, your nonprofit can use the free or low-cost tools and resources listed below to significantly improve your digital marketing and fundraising campaigns.
